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  • Writer's pictureCrystal

Brand Photos: How to craft the perfect shot list


Welcome to the world of brand photoshoots! Whether you're a business owner, influencer, or just someone trying to capture the perfect shot for your social media, planning the perfect brand photoshoot can be a bit of a daunting task. But fear not, my friend!

With a little bit of preparation, some creativity, and a whole lot of fun, you'll be able to nail that perfect shot that captures the essence of your brand and personality. Having a detailed plan before a branding photoshoot is crucial because it helps ensure that the photos accurately represent the brand's values, messaging, and aesthetic. Without a plan, there may be inconsistencies in the photos that can confuse, bore or mislead customers. A detailed plan also allows for efficient use of time, resulting in a more successful and impactful photoshoot.

STEP ONE: Set an end goal. This is paramount for a successful visual marketing plan. Examples include connecting more with potential clients to build relationships, showing your business in a creative & appealing way to attract attention, or sharing behind-the-scenes action to humanize your brand. You may also introduce new products or services, or use a photoshoot to elevate the perceived value. Ultimately, most entrepreneurs aim to build 'know, like, and trust' relationships with their followers. So getting clear on what part of the 'know like and trust' is going to benefit your business most is a great starting point.


STEP TWO: This is the creative part. It's time to brainstorm different ways to accomplish those goals. This is where the shot list is born. Make a list of all the props, locations, activities, and outfits that can help you carry your message.

STEP THREE: Now it's time to consider your brand voice/ tone, this is going to play into the emotions and facial expressions that are captured in the images. Your visual brand needs to match the mood of your business and this, along with the editing, and copy (written text) is how you accomplish that. All branding packages come with the option of a 30 min consultation, where we plan the strategy based on the direction your business is headed! Book a discovery call to chat here: https://book.usesession.com/t/Gbuk_fUA1 Check out packages here: https://www.crystallensphotography.ca/branding-businesses-photography I hope this has been helpful! Happy Branding Friends

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